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Target disrespects Senior Citizens

Posted Sun July 1, 2012 11:07 pm, by Marie B. written to Target

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On June 5, 2012 I wrote to the Manager of the Target Store located at 4400 Town Center Blvd, El Dorado Hills, CA 95762
I questioned a policy that they are following that is creating a problem for many senior citizens who have had to give up driving. It is an embarrassment to them to give up their freedom to drive because of a danger to themselves or to others. It is a decision that does not come lightly. Many seniors are having a hard time accepting the fact that they must give up their driving and also their driver’s license and by doing that they also give up their independence. Many come to target to shop and when they attempt to purchase wine or alcohol they are asked by a young person just turning legal age to show their driver’s license or ID. Of course some senior citizens can not show a driver’s license because they do not have one. The sales person then says, “I can’t sell to you unless you show me your license or I have to get a store manager” (who most likely will reinforce the clerk’s position). The embarrassment must be overwhelming to these seniors when out of their last sense of pride, they have to put the bottle of wine back and are not allowed to purchase it.

Is it not possible that the sales clerks can tell that people in their 70’s 80’s and even in their 90’s are old enough to drink and not ask seniors for their ID’s? I admit not all seniors have had to stop driving but the many that do not drive any longer must suffer a prejudice that is painful and reminds them that they have given up their freedom in driving and now can not have a glass of wine because of Target’s policy on asking everyone that is breathing for a driver’s license.

I requested that Target answer my concerns and explain to me the reason behind their decision to not sell alcohol to seniors unless a driver's license is provided. Not all stores follow these rules. Some Targets allow senior citizens to purchase wine without a driver's license. I have not received a response to my question. Because of this I have limited my shopping at Target and order many items online. I buy my wine and liquor at a store that shows respect and does not try to embarrass it's patrons.


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by Marie B. Posted Sat September 1, 2012 @ 2:38 AM

I think everyone here is missing the point. When the government makes
rules and we follow them like sheep something is drastically wrong.
Will we eventually be made to show our ID's when we buy books, buy
gas purchase food. Does no one question why this is happening? What
is the purpose of a 90 year old showing an ID? Certainly someone in
their 30's could look 21 or younger that is true but someone who
fought in the Korean War, Vietnam War or WWII. Come one now. Lets
get serious. One by one we are giving up our rights and not even
questioning why this is happening.


Reply
by Grey_Mare Posted Tue July 3, 2012 @ 1:09 AM

For the store, they have the choice of customers being embarrassed or
facing huge fines and job loss for not carding everyone. It is very
simple to get a state ID, and something that someone without a license
is going to need anyway.

Reply


my fav grocery store in NY cards everyone - even my mom by PepperElf Tue July 3, 2012 @ 3:09 PM


It's not illegal to NOT card everyone, you know by RedheadwGlasses Mon July 9, 2012 @ 1:15 PM


but it's also not illegal to refuse to sell to someone who refuses to show ID, you know n/t by PepperElf Mon July 9, 2012 @ 3:37 PM


Of course not by RedheadwGlasses Tue July 10, 2012 @ 12:43 PM
by Wendy C. Posted Mon July 2, 2012 @ 7:12 PM

State issued ID, in my state it looks like a drivers license, expect
the color is different.

Reply

by spunkyboy08 Posted Mon July 2, 2012 @ 6:06 PM

My mom, who will be 72 in September, has been carded for alcohol at
Walmart.

She does not ask store management why she was carded.
She does not give the cashier a hard time.
She is not embarrassed to show her ID.
She does not complain about it.
She does not feel that it is disrespectful to card senior citizens.

She just shows the cashier her ID.

She realizes that there is a reason why the store is asking for her
ID.




Reply

What reason does a senior citizen have to be carded? by Marie B. Sat September 1, 2012 @ 2:13 AM

by Harleycat Posted Mon July 2, 2012 @ 4:04 PM

My mother never drove a day in her life. She has a state ID card that
is accepted everywhere. We got it for her when they started asking
for a government issued photo ID to fly.

Reply


Re: Target disrespects Senior Citizens by RedheadwGlasses Mon July 2, 2012 @ 1:47 PM

by PepperElf Posted Tue July 3, 2012 @ 12:25 PM

Ageism goes both ways after all

Reply

Doesn't anyone care. by Marie B. Wed September 19, 2012 @ 1:48 AM

by E C. Posted Mon July 2, 2012 @ 1:45 PM

If my mother who has never driven a day in her life can get herself
down to the local DMV/Licensing office to get a State ID, then anyone
who has given up their Drivers License can do it too. BTW, she's 78
years old.

Reply

by RedheadwGlasses Posted Mon July 2, 2012 @ 1:17 PM

So get a regular photo ID. They're cheaper than driver's licenses.
Many places can't even sell liquor unless they run the photo ID
through a special reader -- they can't even ring up the liquor without
doing that.

Reply

it doesn't make sensse by Marie B. Sat September 1, 2012 @ 2:31 AM

by batmoody Posted Mon July 2, 2012 @ 12:02 PM

Just get a state issued I.D card. You should have one anyway if you
don't have a drivers license.

There are other things you might need a legal ID for.

Reply

Do they have to pay for it?? by jeishere Mon July 2, 2012 @ 1:46 PM

Are you serious? by Jennifer S Mon July 2, 2012 @ 2:54 PM


The government by MA Bellamy Mon July 2, 2012 @ 3:32 PM

Of course the governement has something to do with this... by jeishere Tue July 3, 2012 @ 12:27 PM


Question by MA Bellamy Fri July 13, 2012 @ 10:56 AM

My 17 yr old by sarahsmile Mon July 2, 2012 @ 3:48 PM

Wrong by jeishere Tue July 3, 2012 @ 12:44 PM


I am getting a home loan as well - I needed my by fairywithfangs Tue July 3, 2012 @ 5:19 PM


I know in my state it is $12 for a state id by fairywithfangs Tue July 3, 2012 @ 5:17 PM

by sarahsmile Posted Mon July 2, 2012 @ 10:13 AM

I don't understand why you are writing this letter about Seniors being
embarrassed about no longer having a Dl, when a State Id serves the
same purpose?

Reply


My thought exactly by MA Bellamy Mon July 2, 2012 @ 11:32 AM

by PepperElf Posted Mon July 2, 2012 @ 9:52 AM

Many seniors who no longer drive often still retain their licenses
anyway. Or they may obtain non-driver's ID cards.


I don't see why store employees need to be beaten up over this... not
if the customer in question is too "embarrassed" to obtain an ID
card.



The problem you're going to face here however is that the store is
well within their legal rights to ask for ID, regardless of age. You
can try to ask but they don't have to say anything back at all except
... "Please have your ID card handy when you purchase alcohol."

Reply

by Nate. Posted Mon July 2, 2012 @ 8:41 AM

You are not giving up any sort of freedom by losing your license to
drive. It may make being independent more difficult, but relinquishing
your driving privileges is for the safety of everyone.

Regarding the ID policy, I have never heard of a store that requires a
drivers license to purchase alcohol. It is probably the most common
form of ID, but as others have mentioned, state ID cards exist and
look identical to a drivers license except they say Identification
Card. Other options exist too, such as a passport, etc.

Reply

Of course they are giving up freedom... by jeishere Mon July 2, 2012 @ 1:42 PM


Seniors can still be mobile by Nate. Tue July 3, 2012 @ 1:50 AM

depending on the location.... by jeishere Tue July 3, 2012 @ 8:04 AM

by spunkyboy08 Posted Mon July 2, 2012 @ 8:36 AM

Regarding having to show you ID at Target to show alcohol...

Target is not the only store that does this. I have read on the
internet stories regarding store clerks who did NOT ask a customer for
their ID no matter how old the customer was, & that store clerk was
fired. There are people who go to various stores to see whether or not
the store clerks are asking for everyones ID when they buy alcohol.
The store clerks who do not ask for ID are fired.

The store manager will reinforce the store clerks position because
he/she probably does not want the store to receive a fine. That could
happen. It is much better to err on the side of caution.

I understand that you do not like that policy, but it is something
that has to be followed by everyone.

Reply

Oops...mistake in the first sentence by spunkyboy08 Mon July 2, 2012 @ 8:41 AM

by McJohn Posted Mon July 2, 2012 @ 8:17 AM

So get an ID card. No mess no fuss

And its not just target many stores are going this route due to the
stricter government fines and penelties.

Reply

by olie Posted Sun July 1, 2012 @ 11:47 PM

1. It's much, much easier to have a blanket policy--card
everybody--than it is to require "a young person just turning legal
age" to determine who needs to be carded and who doesn't.

I've learned to have my ID out at one grocery chain. That's their
policy, and no amount of arguing will get them to make an exception
for me.

2. Wisconsin, at least, provides for a state ID for those who do not
or cannot drive. This policy was in place before Voter ID became law,
and then was overruled, and now may or may not be constitutional.

3.Perhaps your seniors can do like "minors" do, and get someone to
carry out?? I cannot imagine any state or locality that will prosecute
me for purchasing alcohol to share with other adults.

4. Your seniors can also show respect for any store's policies, and be
prepared to show ID if asked. Nobody is being respected when a
customer argues with an employee who is following policy.

Reply

by almond Posted Sun July 1, 2012 @ 11:38 PM

The California DMV offers an ID card to senior citizens that is valid
for 10 years.

Reply




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