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Tickets and Popcorn and Sodas....Oh My! Loew's Prices Are Much Too High!

Posted Thu January 12, 2006, by Bruce C. written to Loews Cineplex

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I've been going to the Loews Cineplex at The Avenue in White Marsh, MD for a while. It is a very nice place, and the seats are quite comfortable. However, the prices are absolutely ridiculous!

I realize that $9/person for a movie is pretty much the going rate at theaters these days, so I won't harp too much on that. However, after visiting your snack bar, and getting a bag of popcorn and a large Sprite, and getting charged $9.14 is simply just taking advantage of your customers. Why is it necessary to charge that much money for something that probably costs your company less than $1? It's not like paying customers have a choice in the matter either. I mean, we are siting in your theater for over 2 hours (sometimes over 3 hours, depending on the movie), so it's nice to have something to eat and drink while we're there.

I will say, however, that I do like your self-serve stations for melted butter for the popcorn. I like a lot of butter on my popcorn, and it's nice to be able to use as much as you need. However, I have to wonder how much butter is actually in that liquid that comes out of the dispenser. It only faintly resembles the taste of butter, and seems to be mostly vegetable oil.

I don't really have a problem with the high prices of other, more "luxurious" items on your snack bar menu, such as popcorn shrimp and chicken fingers. After all, I don't really consider those as traditional movie fare. But I really think you should consider lowering your prices on inexpensive items such as popcorn and soda. I don't think that's really much to ask.

I do think it's a lot to ask to have a paying customer spend a total of $18.14 for 2 hours of movie viewing.


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by Jane Smith Posted Mon January 15, 2007 @ 2:52 PM

I worked at a cinema and from a $9.95 ticket price the cinema made
between .50 cents and $1.00. There is no way that any cinema could
survive off of that, especially when movies are box office flops.
To make matters worse, cinemas rent the reels of film and that can
cost tens of thousands of dollars per reel. A film like Lord of The
Rings is 4 reels. Imagine that x the number of screens that it is on.

Yes, it is true a bag of popcorn costs less then $2.00 to make
(including the cost of the bag), and drinks are about the same if not
a little less. How much do you think it costs Orville Redenbacher to
produce their popcorn? I'm sure there is a hefty markup on that.

I guess what I am trying to say say is that you can risk smuggling in
food (at my cinema we confiscated any food that we found. We once held
a large pizza in a back room until the movie was done), but for any
food you smuggle in, means the cinema looses that much money.

If you want your cinema to stay afloat you are going to have to shell
out the big bucks. Or you could write to the distributors and tell
them that movies should cost less, but then that would require not
paying celebrities so much, and that won't go over well.

Reply
by Cor H Posted Sat January 14, 2006 @ 10:53 AM

Most ticket revenue goes back to the movie studio. For the theater to
pay its employees (and it's not even a living wage - ask them sometime
about health benefits or retirement plans) and make a profit to stay
in business, the money must come from somewhere.

Do you honestly think the $1.10 you pay for a large soda at McDonald's
cost $1.10 in ingredients? The price of food at zoos, museums, theme
parks and sports stadiums is far above what you would expect to pay in
a grocery store. They have to pay for their building, variable costs
associated with it - such as electricity, water, maintenence - and
their payroll.

Reply


Prices by Brenny Sat January 14, 2006 @ 11:23 AM

Overheads by CatFan Sat January 14, 2006 @ 3:41 PM


Anyway... by Giselle Sun January 15, 2006 @ 12:35 PM

Overheads by Cor H Mon January 16, 2006 @ 7:40 AM


.... by Brenny Mon January 16, 2006 @ 10:04 AM

by Giselle Posted Sat January 14, 2006 @ 7:43 AM

High concession prices don't bother me. It keeps ticket costs down.
High concesion prices are not exclusive to theaters either. Try going
to amusement parts and ballgames. Same thing. Its not about cheating
the consumer, its about the company making a profit to stay
alive...... Theater owners don't make a lot of money on ticket
prices. The movie studios suck the majority of that up....if you don't
like the concesion prices, eat before the movie. Soon have suggested
sneaking in food and drinks but just keep in mind, if you are caught,
many theaters will remove you from the building promptly (no refunds
either).

Reply

by Susan Brewer Posted Fri January 13, 2006 @ 10:56 PM

taken even a cup of coffee to movies before. I will usually get
popcorn because I can't resist, but the markup on the other stuff is
ridiculous.

Reply
by zachary gryffindor boy Posted Fri January 13, 2006 @ 7:19 PM

Why don't you just sneak in a pop or something in a bag. We do that.
We go to the mall for the movie and buy a few things for shopping from
walmart. We have cold drinks. Just do that, also sneak in a snack,
and buy some other things also so it looks like you just went shopping
before going the theatre. Ofcourse if the movie is playing at a mall
instead of in the in a building by self it works better. Or take a
backpack so it looks like you just finished school and put the drinks
and shack in there.

Reply

by Tech Angel Posted Fri January 13, 2006 @ 12:04 PM

$9.14 for popcorn and a large soda? You're getting a deal!

In my area, a medium popcorn and a medium soda almost hits $10.


Reply

by Tammy DelNegro Posted Fri January 13, 2006 @ 10:23 AM

If you went to a maintee showing, it is a little cheaper. I like to do
that a lot, also I will bring candy and soda sometimes in w/ me so I
don't have to pay their prices.

Cause, movie theaters barely make any money off the movie ticket. They
make their money off their snack bar.


Reply

candy and soda by zachary gryffindor boy Fri January 13, 2006 @ 7:22 PM
by EricMV Posted Thu January 12, 2006 @ 11:06 PM

By stating that you buy these items despite the high price, you are,
unwittingly, supporting rather than opposing their pricing decisions.

Rationally, they will lower prices only if doing so will improve their
profits. You (assuming you represent a large segment of customers)
suggest just the opposite.

Reply




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