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Tickets and Popcorn and Sodas....Oh My! Loew's Prices Are Much Too High!
Posted Thu January 12, 2006, by Bruce C. written to Loews Cineplex
Write a Letter to this Company
I've been going to the Loews Cineplex at The Avenue in White Marsh, MD for a while. It is a very nice place, and the seats are quite comfortable. However, the prices are absolutely ridiculous!
I realize that $9/person for a movie is pretty much the going rate at theaters these days, so I won't harp too much on that. However, after visiting your snack bar, and getting a bag of popcorn and a large Sprite, and getting charged $9.14 is simply just taking advantage of your customers. Why is it necessary to charge that much money for something that probably costs your company less than $1? It's not like paying customers have a choice in the matter either. I mean, we are siting in your theater for over 2 hours (sometimes over 3 hours, depending on the movie), so it's nice to have something to eat and drink while we're there.
I will say, however, that I do like your self-serve stations for melted butter for the popcorn. I like a lot of butter on my popcorn, and it's nice to be able to use as much as you need. However, I have to wonder how much butter is actually in that liquid that comes out of the dispenser. It only faintly resembles the taste of butter, and seems to be mostly vegetable oil.
I don't really have a problem with the high prices of other, more "luxurious" items on your snack bar menu, such as popcorn shrimp and chicken fingers. After all, I don't really consider those as traditional movie fare. But I really think you should consider lowering your prices on inexpensive items such as popcorn and soda. I don't think that's really much to ask.
I do think it's a lot to ask to have a paying customer spend a total of $18.14 for 2 hours of movie viewing.
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by Cor H Posted Sat January 14, 2006 @ 10:53 AM
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Most ticket revenue goes back to the movie studio. For the theater to pay its employees (and it's not even a living wage - ask them sometime about health benefits or retirement plans) and make a profit to stay in business, the money must come from somewhere.
Do you honestly think the $1.10 you pay for a large soda at McDonald's cost $1.10 in ingredients? The price of food at zoos, museums, theme parks and sports stadiums is far above what you would expect to pay in a grocery store. They have to pay for their building, variable costs associated with it - such as electricity, water, maintenence - and their payroll.
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Prices
by Brenny Sat January 14, 2006 @ 11:23 AM
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Overheads
by CatFan Sat January 14, 2006 @ 3:41 PM
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Anyway...
by Giselle Sun January 15, 2006 @ 12:35 PM
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Overheads
by Cor H Mon January 16, 2006 @ 7:40 AM
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....
by Brenny Mon January 16, 2006 @ 10:04 AM
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by Giselle Posted Sat January 14, 2006 @ 7:43 AM
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High concession prices don't bother me. It keeps ticket costs down. High concesion prices are not exclusive to theaters either. Try going to amusement parts and ballgames. Same thing. Its not about cheating the consumer, its about the company making a profit to stay alive...... Theater owners don't make a lot of money on ticket prices. The movie studios suck the majority of that up....if you don't like the concesion prices, eat before the movie. Soon have suggested sneaking in food and drinks but just keep in mind, if you are caught, many theaters will remove you from the building promptly (no refunds either).
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by Susan Brewer Posted Fri January 13, 2006 @ 10:56 PM
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taken even a cup of coffee to movies before. I will usually get popcorn because I can't resist, but the markup on the other stuff is ridiculous.
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Why don't you just sneak in a pop or something in a bag. We do that. We go to the mall for the movie and buy a few things for shopping from walmart. We have cold drinks. Just do that, also sneak in a snack, and buy some other things also so it looks like you just went shopping before going the theatre. Ofcourse if the movie is playing at a mall instead of in the in a building by self it works better. Or take a backpack so it looks like you just finished school and put the drinks and shack in there.
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by Tammy DelNegro Posted Fri January 13, 2006 @ 10:23 AM
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If you went to a maintee showing, it is a little cheaper. I like to do that a lot, also I will bring candy and soda sometimes in w/ me so I don't have to pay their prices.
Cause, movie theaters barely make any money off the movie ticket. They make their money off their snack bar.
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by EricMV Posted Thu January 12, 2006 @ 11:06 PM
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By stating that you buy these items despite the high price, you are, unwittingly, supporting rather than opposing their pricing decisions.
Rationally, they will lower prices only if doing so will improve their profits. You (assuming you represent a large segment of customers) suggest just the opposite.
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