New Milky Way bar sucks asphalt!

Posted Wed October 24, 2001, by Jesse S. written to Mars Incorporated

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The Milky Way bar used to be my favorite candy. I never bought it all that often, but around Halloween, I could always be trusted to buy a bunch. Not watching TV very often, I missed out on the news that Mars Incorporated changed the recipe for the Milky Way bar. I bit into one the other day and did not like what I found. When you increased the concentration of caramel, you destroyed my favorite part of the candy: the nougat. Mmmmm, I loved that nougat base the old Milky Way had. In fact, if Mars Incorporated ever made a candy bar that was chocolate covered nougat, not only would I eat it, I'd write the advertising campaign for it. As for the new ultra-caramel Milky Way, though, I'll have nothing of it. I'll never buy it again!

I'd really like to buy the old Milky Way bar, though. Have you changed the formula in all of your markets, or do the European/ Canadian/ Asian markets still get the old formula, marketed as the Mars bar? If the Canadian Mars bar is still the same as the American Milky Way used to be, I'd really appreciate it if you could send me instructions on how to purchase that delectible candy bar by mail. I really am quite crushed at the loss of my favorite candy bar and would relish the opportunity to eat the old-style Milky Way again. Change it back! I implore you, return to the time-honored classic of the nougat-based Milky Way. It was a stand-up product without compare in the domestic candy market, now relegated to mediocrity among the countless caramel bars that are out there. You destroyed a classic. Fix it.