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Oreo's New Look

Posted Mon October 1, 2007 12:00 pm, by sarah d. written to Nabisco, Inc.

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I recently purchased a bag of Oreo's. I noticed the new packaging with the simple lift to open top that is re-sealable. I thought it looked neat and was convenient that you can re-seal your cookies to keep them fresh.

However, once I dunked my Oreo in milk and took a bite I was disappointed. The cookies were not fresh. They tasted like the cheap store brand cookies, not Oreos. To be more specific the cookies did not soften at all when I dunked them in milk. The 2nd (and last) cookie I tried I dunked for longer thinking that was the problem, however rather than the cookie getting soft, one side of the cookie broke off from the creme filling and was still hard when I ate it.

I had someone else try the cookies to see if it was just me and they agreed that they tasted stale. The only thing I can think is that the new packaging has something to do with the lack of freshness. The expire date on this package is weeks off. Plus, we purchased a second bag - this time your Halloween orange filled cookies - that are still packaged in the old packaging and they tasted just like the Oreo's I grew up with.

Please look into your new packaging. While the package says your cookies will stay fresh longer, in my opinion they aren't even fresh when I opened them.

Thank you for your time.


Reply



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by Simbabe54 Posted Tue October 2, 2007 @ 3:15 PM

This may be a dumb question,but did you check the sell by date on the
package?Oreos get stale rather qucikly.That being said,I like the new
packaging.It saves me the trouble of putting the whole package into a
giant freezer bag after they are opened.

Reply


I did by sarahd Tue October 2, 2007 @ 4:05 PM


It is a dumb question by donno Wed October 3, 2007 @ 8:55 AM
by JuliePie Posted Tue October 2, 2007 @ 7:59 AM

I think you just got a bag of duds. Or, perhaps, you accidentaly
bought the low fat Oreos. I've been buying the Oreos in the new
packaging for a while, but haven't noticed any difference in taste.
Hopefully, Oreo will replace them for you.

Reply


no low fat by sarahd Tue October 2, 2007 @ 9:39 AM


It's also possible by - Leanne- Tue October 2, 2007 @ 10:01 AM

There were regular Oreos by ♥Venice♥ Tue October 2, 2007 @ 12:10 PM

You could be on to something Venice! by TwinkleToes Tue October 2, 2007 @ 3:03 PM

Factories aren't perfect by ♥Venice♥ Tue October 2, 2007 @ 4:20 PM

by Fred Flintstone Posted Tue October 2, 2007 @ 7:40 AM

This is why I prefer to eat Iams dog food with my Blue Heeler; the
taste and consistency is always impeccable.

On a lighter note, why would anyone want to drink milk, even on a
cookie?

The cookies are good, but milk is nasty.

Milk comes from the udder of a nasty cow and is designed for calves,
not humans! Sort of like the first person to eat an oyster, WHY?

Reply

I never really understood by ♥Venice♥ Tue October 2, 2007 @ 8:06 AM


eww by Fred Flintstone Tue October 2, 2007 @ 8:11 AM


You eat dog food. . . by MA Loper Tue October 2, 2007 @ 10:33 AM


true by Fred Flintstone Tue October 2, 2007 @ 2:39 PM


by GryphonsKeeper Posted Mon October 1, 2007 @ 6:56 PM

They are now "trans fat free" and it causes the cookie to be harder,
and less flavorful.

I know this because they changed the Ritz crackers as well, and now
they break apart easily and just plain stink. When I called the CS
number they explained the "Crumbling crackers" that can't hold dip are
this way because they changed from trans-fat free, thus causing the
problem.

Reply

You're right by ♥Venice♥ Mon October 1, 2007 @ 7:23 PM
by Bill R Posted Mon October 1, 2007 @ 6:40 PM

Sarah,
I had to go into cookie rehab years ago over Oreos so I can't say, at
least not in mixed company, that Ive tested the new product.
That being said I have seen their ad and wondered how well their new
packaging works.
I see we've ruled out the reduced fat variety as being the culpret.
A leak in the package idea has merit.
If I were you I would drop them another line offering the UPC Code and
any other details from the specfic package that could halp them get to
the bottom of this.
Good luck and do stop back and let us know what they say.
BillR.

Reply
by ♥Venice♥ Posted Mon October 1, 2007 @ 6:13 PM

I've seen the new Oreo packaging but haven't tried them yet. I have
had Chips Ahoy in the same type packaging, and the cookies were fine.
The seal seems pretty tight so I can't imagine it not keeping the
cookies fresh. The alternative, however, is unthinkable... could
Nabisco have possibly tampered with the recipe?

Let us know what they say.

Reply


Us too.. by Harleycat Tue October 2, 2007 @ 8:26 AM


by Casmly Posted Mon October 1, 2007 @ 5:50 PM

If this truly is the case I hope they do something about the new
packaging. However, it sounds as if you only tried one bag of Oreos
in the new packaging. I think I probably would have given Nabisco the
benefit of the doubt and tried one more bag. You never know if there
could possibly been a small tear/hole etc. in the package you
purchased. Good letter though.

Reply


i did only try one bag by sarahd Tue October 2, 2007 @ 9:38 AM

by - Leanne- Posted Mon October 1, 2007 @ 3:21 PM

By any chance did you happen to by accident buy a reduced fat variety?
I notice a lot of times that will make a cookie like a rock.

Reply


nope, they were regular oreos n/t by sarahd Mon October 1, 2007 @ 3:37 PM

by RedheadWGlasses Posted Mon October 1, 2007 @ 2:14 PM

Good letter, sarah. I hope they do further research on this packaging
issue.

Reply




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