Honey Maid Shrunk My Graham Crackers

So am I. I just bought a store brand and another brand to compare. I
am SO MAD at nabisco!!! Enough already. kathi in oregon

I just purchased my first box of Nabisco Honey Maid Graham Crackers
for the first time since I was a little girl. For some reason, I
started craving them. This will absolutely be my last. They totally
taste stale! Where did the crispness go that I remember? Honestly, I
ate two of them and I think I'm going to feed the rest to the ducks!

Bring back the old receipe please! And, what about the size of the
cookie -- quit shinking our food.

Will never buy again until I hear that the crispness is back and will
continue to try and find a brand that tastes like the old Nabisco
graham cracker.

My family and I have all grown up on Nabisco Honey Maid Graham
crackers. However, they are no longer the high quality product they
were decades ago.

I agree with another writer's reference to "stale taste", as the
ingredients that are currently being used are of a lesser quality
themselves. The taste of "graham" is sorely lacking.

The shrinking of the crackers is unforgivable. In times when we look
for even greater value in our money spent, the shrinkage impacts
beyond just the single serving factor. Recipes that use the graham
crackers as a key ingredient are also altered, and not positively I
might add. The consumer is not as stupid or blind as these
corporations would like to think.

Nabisco is showing itself for the greedy corporate / bottom line
thought that guides them, as opposed to being the consumer driven
company they once were. In Corporate America, greed wins / consumer
looses.

I agree with holding "taste test parties" (like a Tupperware
gathering). Then, as groups of consumers let's find the products /
corporations who still remember that it is the consumer that made them
wealthy in the first place.

Eating is an important event. Times are lean. Money is tight. Why
is Nabisco treating the consumer this way?

I did not vote for change. I agree these are tough economic times.
Shrinking my cracker is not acceptable. Taking away from consumer "The
bread and butter" to maintain profits will contribute to losing their
customer to other brands. We all had to tighten our belts. Nabisco
should also, but not by decreasing the quality/quantity of their
products.

I voiced my opinion, see below, on Nabiscoworld.com, selected Help (on
the bottom) then General - it brings up a box to give your
input/question etc. feel free to copy and paste anything you might
want from below..
****************************

Honey Maid Graham Crackers... it seems that the recipe has been
changed. The new recipe is NOT good. The crackers now have a "stale"
taste, meaning they are not crispy. these crackers have been a staple
in my home since i was a kid. The size or the crackers has also
changed as well as the number of crackers in each package. Why wasn't
the outer box size changed as well? This seems like a waste of raw
materials, there is probably an inch of open space that allows the
crackers to move and break. All the changes that were made are seen
as a bad business decision. PLEASE put it all back like it was!!!
Why do company's have a GREAT Product and then change it? For the
amount of money you are saving per box -you will loose far more
customer base. There is actually people doing taste tests to find a
"good" graham cracker out there on the internet.. I will keep looking
myself..

They changed the formula and they do NOT taste like they once did. I
can deal with the size change if they still taste good but they don't!
They taste more like cardboard dunked in milk now! I have eaten these
all my life...can't believe they changed the formula!!! Whole family
is disappointed...need to find something else to dunk in milk now.
:^(

Wow! I couldn't believe it. The packages inside the box were about an
inch shy of the top. They kept the boxes the same so you don't realize
if you realize at all that the grahams are smaller. I'm going to do
the taste test too. After all these years, I'm buying some thing else.

Will Meiklejohn
Corning, NY

I have to agree. I was munching happily on a graham and noticed it
went awfully quickly. I said to my husband, "Honey, aren't these
graham crackers smaller than they used to be". He said, "They sure
are".

It was bad enough when a pound of coffee ended up being only 11.5 oz.
Et tu Nabisco? Tisk Tisk

Nabisco blew it! I would have felt better if they had plastered "NEW
SMALLER SIZE" on the box!
I actually went online to see if anyone else had even noticed this! I
haven't had a graham cracker in over a year an wow, the are smaller!
They are so narrow I have no trouble getting them into the glass of
milk! Other products probably get away with shrinking sizes but those
of us who have been eating the same brand of cracker and dunking it in
our milk for over 40 years feel put out!

I agree. I am very disappointed in the new color, shape and taste.

Indeed, you are right, they did shrink them. Why would they do this
when it used by so many to make smores. Didn't they think we would
notice?

I've bought other kinds. I recently bought some organic ones that
were very good. And, of course, Trader Joes has delicious cinnamon
ones. However, there are no Trader Joes in CO, where we just moved.
:-(

I'll be curious to hear how the taste goes. I'm going to contact them
and express dissatisfied I am that the graham cracker no longer fits
the chocolate bar.

I understand all the weight/volume issues and the idea that reducing
the size/weight/quantity/whatever rather than raising the price is
their way of keeping customers "happy". What I don't understand is
making a graham cracker that is a narrow little rectangle rather than
the tried and true square that we all grew up with and what we put our
Hershey bar and marshmallow in between.
Do what you want with the weight or the quantity, just make 'em square
again.

It is a disappointment opening the box and not seeing the olde
reliable Honey Maid Graham Cracker...Even though it is probably in my
mind, I'd swear they tasted different too...not a happy camper:o(.

I am glad that I found your post as I thought my imagination was
getting the best of me. Are you sure that the crackers are simply not
thicker? I have an older box that I just finished and the net weight
is the same as the new box with smaller crackers. Unfortunately, I do
not have any older crackers with which to compare weight and
thickness.

So sorry but those who attempt to minimize what the company has done
are missing the point. It makes no difference if other companies do
it; it makes no difference if reducing the size or quantity or weight
of a product is standard practice in an industry for thirty years. The
fact that a provider is charging the same price for a product or
service but reducing the quantity or quality without notice likely or
intended to provide the consumer with actual knowledge of what has
occurred is bad faith, and misleading at least. Dare I say that an
iconic company such as Nabisco has a position of trust with their
loyal customers.
I am 63 years old and have been a faithful customer of Nabisco Grahams
all my life to say nothing of all my fond memories of Nabisco smores
around many many campfires as a child, parent and grandparent.
Bad on you Nabisco-You can't treat your customers like this. I am
certain I can find another company that provides an acceptable
cracker.
Good bye old friend.

Brian

I just experienced that and was surprised and upset because they did
not change the calorie count etc. Tha is what bugs me the most!!!
I'm glad I found this posting. They should at least change all the
nutritional info.

"For your information, our family has decided to pursue a taste test,
and develop a price/value ratio for a number of private-label store
products as well as a several national brands. We are looking to
replace the Nabisco product with another more value oriented
offering."

Wow. That's just... wow. I'm impressed. Good luck finding the perfect
graham cracker! I like them with peanut butter and jelly. I use honey
maid myself.

I keep hearing a whispering voice in my head saying "we've replaced
Rick Jr's national brand graham cracker with Honey Maid. Let's see if
he can taste the difference!"

You must love your Graham Crackers to organize a family taste test and
compare taste to price.

"Announce this on the outside of your boxes and STOP trying to pull
the wool over consumer's eyes"

They do. It's called the weight/ounces. They aren't pulling the wool
over anyones eyes, it's right there on the box.

This is happening to almost everything, from sizes of bar soaps, to
cans of tuna, to Tropicana Oj, to Kleenex tissue, to bagged petfood,
to chubs of cookie dough.

There are many more, those are the ones I know off the top of my
head.

Its called reducing sizes to forgo higher costs, or minimal costs
increases.

With many store brands offering lower costs, nabisco has to market
itself as the superior brand, but also keeping costs down to match its
competitors.

Maybe you will just need to make an extra spot in your in your pantry
for a second box.


Good Day

So are you willing to pay more if they increase the size of the
crackers and the number of crackers in each package?

What Nabisco is doing is standard in the food industry, and has been
for 30+ years.