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Nabisco Honey Grahams are now inferior

Posted Fri August 13, 2010 12:00 pm, by Bill B. written to Nabisco, Inc.

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I would like to register my complaint about your (NEW recipe) for Nabisco Honey Graham Crackers. I have been eating them as most people for years but in the last year there has been a change to the recipe, size and taste.

There are now two distinctly different recipes being packaged (not in the same box) but the box design is the same. The original, the one that has been sold for years, is the good one. The second one is a smaller, bad tasting receipe. It taste like a pale, tastless paste - very bad!

The original ones are larger and wraped in a clear cellophane wrap. The bad ones are much smaller and wraped in a wax like wrapping. The last batch I looked at that were the bad ones had the date code 27DEC10BD2874.

I got stuck with the bad ones several times so I began opening the boxes at the store to see which ones I was getting. I am sure that this is annoying the store manager.

I have two questions why have you changed the recipe? I am sure that anyone in quality control who tasted this will know it is not good. I am sure the latest crop of MBA's has convinced management that Nabisco could save money this way.

Nabisco is still producting both the good and the bad ones but the good ones are getting harder to find. Are your intentions to switch to the "cheaper" ones and stop making the good ones or has some Nabisco plant gone rouge and is trying to show the most profit?

Please stop making the bad ones as described above. If reducing the cost of the product is the intention here then think of this. If people like me switch to another brand (even the store brand taste better) then your sales will go down and so will the profit. So what have you gained?


Reply



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by Rose F. Posted Wed December 30, 2015 @ 12:59 PM

I agree 100%. I can't even make a graham cracker crust any more with
the new recipe. I did make a cheese torte an used the crackers for my
crust. The torte was good, the crust was horrible. Why would Nabisco
change one of their best selling products? doesn't make sense.
You'll notice on the box, honey is now one of the last items. Also,
the flour is changed. Not only that BUT they are now made in Mexico.
Is that why the recipe changed? obviously it's to produce a lower
cost product which Nabisco figured the consumer would never notice.
Big mistake. I will never buy them again. Look for different inside
packages? no, I won't. i'll look for a different brand instead. They
want to screw the consumers like this, we all should just stop buying
them.

Reply
by Barley Posted Sun November 10, 2013 @ 12:57 PM

Thank you for your posting. It is insulting to see what Nabisco has
one to their graham crackers. It is like sawdust, cardboard, lacking
any of the original taste and texture. I owned a restaurant for 10
years and made a cheesecake that was to die for and in part was due to
the incredible graham cracker crust. It has been quite awhile since I
sold my restaurant and have tried numerous times to make the same
crust and it is not the same at all. It is interesting to me that they
even make the original and I've never seen it on any grocery store
shelf. I understand that food prices have gone up etc but raise the
price if you must to make a profit but don't cheat your American
consumers!

Sincerely,

Outraged

Reply
by Adrienne A. Posted Wed March 9, 2011 @ 12:31 PM

I am so glad to see that I'm not going crazy!!! I've also noticed the
change in the packaging and and the recipe. I open a number of boxes
at the grocery store before I find the clear wrapping. I've
complained to the store manager when I return the bad ones wrapped in
the wax paper. I think that this is a bad idea and Nabisco needs to
realize that this change is going to damage their reputation by
supplying the consumer with the worst tasting cracker in the world
that was once the greatest tasting cracker in the world!!. Please
stop destroying this recipe!! I'm old school...I like the old
recipe!!

AEA
Maryland

Reply

by |Ev1L| Posted Sat August 14, 2010 @ 11:00 PM

It is very rare that I agree with a consumer, but this one has so much
merit, it boggles the mind.

I also wanted to quote donno's excellent response, but he hit the nail
right on the head and I think everyone needs to read that.

Who cares if eating more (pick one thing) is better for you? Consumers
enjoy brands because they like them. Eating healthy will work itself
out as they grab a few crackers while hitting a healthy meal at the
table. If everyone in this world subsisted on crackers, they would
have a valid point. They are a snack. Leave the rest of the healthy
living part of the equation to the foods we consume often and
regularly please.

Reply


Thanks by Donno Sun August 15, 2010 @ 12:29 AM


Great post! by RedheadwGlasses Mon August 16, 2010 @ 1:36 PM
by t n. Posted Sat August 14, 2010 @ 8:52 PM

Buy another brand. Stop opening them in he store because the store is
paying for those as damaged items.

Reply


that's a good point. n/t by PepperElf Sun August 15, 2010 @ 11:43 PM

i agree, more damaged goods=higher prices=another complaint. by Chadg Mon August 16, 2010 @ 1:22 PM

by Donno Posted Sat August 14, 2010 @ 1:32 AM

http://www.walletpop.com/blog/2010/07/27/krafts-nabisco-crackers-to-in
clude-more-whole-grains/

Looks like they QUADRUPLED the wheat grain content of Honey Maid
crackers, the most radical increase of the products that they
changed.

WHOOP-ee, let's all snack on some cardboard and eat heart-healthy.
What a pants load.

Here is a snippit of the corporate double-speak from Nabisco:
The crackers, assures a company spokesperson, won't suffer from the
change. "Just adding whole grain can change a product's flavor and, in
the case of crackers, can make them denser and grittier," said Nabisco
cracker chief Carlos Abrams Rivera. "But the combination of the right
recipe and ingredients can help us maintain delicious taste and
texture while adding significant levels of whole grain."

Reply

denser and grittier by donna f. Sat August 14, 2010 @ 11:19 AM


EXACTLY! by Donno Sat August 14, 2010 @ 12:07 PM


by olie Posted Fri August 13, 2010 @ 10:29 PM

You might be able to check for recipe by looking at the "expiration
date"(or whatever it's called) on the box.

Or the ingredient list, or the nutrition facts. Even if it's not the
sodium, as I suggested in a different post, *something* has changed.
Compare serving size, calories, fat, sodium, whatever.

And really, try the store brand. It's cheaper, and I personally don't
notice a difference between store and name brand. At least in this
item.

Reply

by olie Posted Fri August 13, 2010 @ 10:20 PM

First, you might want to try store brand graham crackers.

Second, there is a movement to reduce sodium in every single item that
we humans ingest. Unfortunately, it seems that salt is important in
every step, from how the dough/batter holds together to the final
taste. Even in something like graham crackers, and even in ways that
don't affect taste but affect texture.

The New York Times had an article:
http://www.nytimes.com/2010/05/30/health/30salt.html

They took a basic cracker, and tried to reduce the sodium content in
every single step of production. It's absolutely amazing how such a
simple ingredient makes such a huge, HUGE impact.

Blame the food nannies, who want to take salt, sugar, and fat out of
every single thing we buy.

Reply

by Donno Posted Fri August 13, 2010 @ 10:09 AM

I don't understand why the "good ones" would continue to be made. The
recipe changed half a year ago it seems. Maybe the shelf life is that
long?

There have been numerous complaints about Honey Grahams. I have
complained about recent changes in some of the products I have used
for many years. The companies don't seem to care, and point to better
nutritional value for the panel on the package. Oh! for the days of
whole milk, butter, leaded gas and asbestos.

If I were the store manager, I would forbid you to enter the store
again. That is willful destruction of a saleable product.

Reply

replyl by Bill B. Fri August 13, 2010 @ 11:02 AM


which is it? by Bill R. Fri August 13, 2010 @ 11:56 AM


Well then by Donno Fri August 13, 2010 @ 12:01 PM


The Last Day by Donno Fri August 13, 2010 @ 12:32 PM




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