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Super 8's Discriminatory Practices

Posted Fri May 30, 2008 12:06 pm, by Patricia H. written to Super 8

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I was discriminated against at the Super 8 in Malvern, Arkansas. I checked the price of the room online and on the website and the room was available for $59.99. We decided to just go in person since we were right there but when I walked in, the desk clerk saw me and said it would be $69.99. When I told her about the phone and online price, she told me that the only price she would give me was $69.99. I went back to my car and checked by phone and online again, and the price was still listed as $59.99. I guess when the clerk saw I was a minority, the price went up. I sent a letter to Super 8 home offices and they told me that "Super 8 does not own or operate or control this facility" but they let them use their name so I guess they condone discrimination. The motel did call me after they received my complaint and left a message saying that it was Memorial Day weekend and that is why the rate was higher. That couldn't be true since I could book it at a lower rate if they didn't see that I was a minority. There could be no other excuse other than flat out discrimination.

I would like Super 8 to ensure that customers are not discriminated against by all facilities bearing their name and if they do, make them remove the Super 8 name.


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by mrsdkm Posted Sat June 14, 2008 @ 7:06 PM

I've found that most hotels have various taxes that are in addition to
the quoted rate. Perhaps this explains the different rate.

Reply

by Donno Posted Fri May 30, 2008 @ 6:18 PM

than prebooking at a motel. I discovered this in the 80's, and I
would be surprised if it isn't still done today. This is one reason I
joined AAA - so that I could find out the names and telephone numbers
of motels, and then call ahead to make a reservation. I have
personally seen (and been charged myself) people pay a higher rate who
walk in off the street, without a reservation.

It would be sad if you were a victim of discrimination, but my guess
is you were a victim of a different kind. I think they saw an
opportunity to make a few extra bucks, and I don't think it mattered
what color your skin is.

Reply

by Bill R. Posted Fri May 30, 2008 @ 2:03 PM

Patricia,

I was not there so I can not say with 100% confidence that you were or
were not discriminated against.

What I can say is that you should have booked the rate you were
offered on their site instead of thinking their walk-in rate would be
the same or lower.

Each hotel has to register with the state their Maximum Rate Charged
by Room Type and if they do not exceed that they are practicing
Reveneue Mangement Techniques by qouting the most effective rate they
think the consuming public will accept, pay and meet the rate
objectives of their Business Plan.

Now, if you were standing at the desk, at the same time you were
quoted a walk-in rate another party was quoted a lower rate ( if room
layout, bed configuration, location etc. were all the same ) you might
have a case.

BillR.

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by Steve-OH Posted Fri May 30, 2008 @ 12:38 PM

I'm not sure that was what was going on here. Walk-in rates are
always higher. I have been in your position, and simply booked online
(from my car) to get the lower rate. I think they often see all of us
who arrive with no reservation as an easy mark to charge that little
extra. If it's discrimination, it's against people that didn't book
in advance.
I think you are going a bit far in saying "they condone
discrimination". Do you know of many corporations that actually
promote it?

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"they condone discrimination" by All About the Branding Fri May 30, 2008 @ 1:57 PM

by All About the Branding Posted Fri May 30, 2008 @ 12:33 PM

It's be terrible if this were discrimination. Of course, who'd charge
you ONLY $10 extra for being a minority? If they didn't like you,
they'd tell you that the room was $200.

Anyway, this letter raises something important: some business are
independently owned/operated. The "chain" only licenses their name
and maybe provided support services (like the web site). While
having a "bad egg" diminished the brand name, you must understand that
this is a local issue and must be resolved with the individual hotel's
management.

Might I ask why you didn't, upon going to your car, make a reservation
for the $59.99 price?

While becoming less and lesson common, walk-in pricing can, in fact,
be higher than what's available online or via phone.

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