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Super 8's Discriminatory Practices
Posted Fri May 30, 2008 12:06 pm, by Patricia H. written to Super 8
Write a Letter to this Company
I was discriminated against at the Super 8 in Malvern, Arkansas. I checked the price of the room online and on the website and the room was available for $59.99. We decided to just go in person since we were right there but when I walked in, the desk clerk saw me and said it would be $69.99. When I told her about the phone and online price, she told me that the only price she would give me was $69.99. I went back to my car and checked by phone and online again, and the price was still listed as $59.99. I guess when the clerk saw I was a minority, the price went up. I sent a letter to Super 8 home offices and they told me that "Super 8 does not own or operate or control this facility" but they let them use their name so I guess they condone discrimination. The motel did call me after they received my complaint and left a message saying that it was Memorial Day weekend and that is why the rate was higher. That couldn't be true since I could book it at a lower rate if they didn't see that I was a minority. There could be no other excuse other than flat out discrimination.
I would like Super 8 to ensure that customers are not discriminated against by all facilities bearing their name and if they do, make them remove the Super 8 name.
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by mrsdkm Posted Sat June 14, 2008 @ 7:06 PM
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I've found that most hotels have various taxes that are in addition to the quoted rate. Perhaps this explains the different rate.
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by Donno Posted Fri May 30, 2008 @ 6:18 PM
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than prebooking at a motel. I discovered this in the 80's, and I would be surprised if it isn't still done today. This is one reason I joined AAA - so that I could find out the names and telephone numbers of motels, and then call ahead to make a reservation. I have personally seen (and been charged myself) people pay a higher rate who walk in off the street, without a reservation.
It would be sad if you were a victim of discrimination, but my guess is you were a victim of a different kind. I think they saw an opportunity to make a few extra bucks, and I don't think it mattered what color your skin is.
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by Steve-OH Posted Fri May 30, 2008 @ 12:38 PM
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I'm not sure that was what was going on here. Walk-in rates are always higher. I have been in your position, and simply booked online (from my car) to get the lower rate. I think they often see all of us who arrive with no reservation as an easy mark to charge that little extra. If it's discrimination, it's against people that didn't book in advance.
I think you are going a bit far in saying "they condone discrimination". Do you know of many corporations that actually promote it?
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by All About the Branding Posted Fri May 30, 2008 @ 12:33 PM
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It's be terrible if this were discrimination. Of course, who'd charge you ONLY $10 extra for being a minority? If they didn't like you, they'd tell you that the room was $200.
Anyway, this letter raises something important: some business are independently owned/operated. The "chain" only licenses their name and maybe provided support services (like the web site). While having a "bad egg" diminished the brand name, you must understand that this is a local issue and must be resolved with the individual hotel's management.
Might I ask why you didn't, upon going to your car, make a reservation for the $59.99 price?
While becoming less and lesson common, walk-in pricing can, in fact, be higher than what's available online or via phone.
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