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"That's it" means "my order is complete and no I don't want a Pepsi."
Posted Sat May 13, 2006, by Alexandra S. written to Taco Bell
Write a Letter to this Company | Rate this Company
PlanetFeedback Forum Topic--
How effective IS suggestive selling...especially in the context like this where the customer has specifically tried to end the order taking process? --The PlanetFeedback Team
Whenever I place an order, I conclude with "and that's it," meaning my order is complete. Without fail I get asked if I want a large Pepsi (or something else) to complete my order. Didn't I say "that's it"?
I used to work at a Taco Bell over ten years ago, and whenever a customer on drive-thru told me that was it, I never tried to suggestive-sell them anything. Why? Because I knew how annoying that is! And I think most of the time people know what they want.
I also know that managers get after their employees to suggestive sell, but that's counter-productive when you annoy people. I had a manager get after me for not suggestive-selling 100% of the time and I had to explain this to him. Suggestive selling is fine if the customer has not clearly indicated that they are done ordering.
I think from now on I'll conclude my order with "and no, I don't want a Pepsi, thank you!"
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by chexed Posted Thu May 15, 2008 @ 4:31 PM
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I completely agree. If the customer hasn't said "that's it," "that's all" or something suggesting they don't want anything else and they may want to save time (especially at a "fast-food" place), then wasting their time is not just a minor annoyance, but a major annoyance because it not defeats the idea of a "fast-food" place, but also makes you feel like you're being ignored. It's like going to a seafood restaurant and all they have is land lubber food.
I honestly think I am being ignored sometimes due to how clearly I emphasize "I want nothing else, thank you, how much is the total (going the extra mile to change the subject, too)" and they ask "would you like fries?" I used to work at taco bell too... When I did, I spent all my money there and although they did give me a 50% discount, they charged me taxes before the discount at 100%, then charged me taxes again when the total was from the 50%. I wonder if they kept that "accidental" tax money from their many employees or gave it to the government for years (or still do?).
This message is turning into a bit about Taco Bell for me now... Just ranting about how every time I ever checked my time with what they paid me, they were always at least $20 behind, signaling to me that they were intentionally ripping people off. Computer calculators don't fail that often. That was part of the reason I quit, I shouldn't have to worry about "oh I accidentally washed my last time slip in my pants pocket, that'll cost me 20$ from my next pay check since I can't prove that I worked that time." The computer shouldn't record the time wrong at least once every two weeks (pay-check intervals). So you know, the time slips I kept were computer generated, when adding them together lets say it showed I worked 22 hours, but when getting paid it would say I worked 19.
I still love the food, had great co-workers including managers, but still don't trust the corporate company due to the double taxing and consistently short paychecks. Those were computer software problems and that signals corporate responsibility to me... I'm pretty sure the individual franchises don't code and engineer their own timecard/payment and register systems.
Hopefully their seemingly money-grubbing corporate offices don't try to sue me for stating the facts here, since I didn't keep my time slips to prove what had happen 8 years prior. Like I said though, the foods still good, but for anyone working there, I'd check my paychecks every time if I were you :) Also do the math to find out what taxes should be on your discounted food, see if that's still wrong :)
It reminds me of another electronic payment system for work I dealt with before, where if it were so busy I lost track of time staring at a wall doing dishes and forgot to take my break, the people in HR would deduct that half hour anyway, since it's illegal for me not to have a break and they're supposedly afraid the govt. would shut them down for a once a week 12 hour day (they were short staffed, which made working hard enough to lose track of time common). I think the govt. understands humans aren't perfect and forget to take breaks sometimes... It's a hell of a lot worse for someone to work and not get paid then for a company to save face and deduct hard-working employees pay. I'm pretty sure they didn't do it because I was working my minimum wage butt off over 40 hours a week for them anyway (not because I needed the extra pay-mind you, I had no kids at the time, but because I felt bad that they didn't have enough people)... What I am pretty sure of though is that they were just looking for extra ways to cut corners to make more money. Well, they cut my last corner when they all sat, laughed, and joked while drinking coffee while I busted my butt serving probably 100 people food/drink/water while doing dishes by myself. I said something to the managers many times and they did nothing. I said bye and they were even more short staffed... All those laughing were put back to work! LOL!!! They still had it easy though, 5 of them for 100 people just serving instead of 1 of me serving and doing dishes at the same time. Their pay was better and they were still so rude! Ah, the working world of America - The harder you work, the harder you fall... Unless you're working for yourself :) People say that's a terrible attitude to have, but I've experienced few to no other examples in America (which is where I've been my whole life)... Companies just take advantage of people working hard so long that when those people finally quit, no amount of pay raise would get them back, so they end up hiring people who don't want to work then quit after a week, then needing people so bad because they screwed over the good employees that they even offer the bad week-longer's raises because they have no one else, then potentially good employees join the company and are turned into bad employees who threaten to outcast them if they don't follow along on the laziness, or the good employees bust their butts while the lazy's sit around (often times with the managers) and the good employee's feel the situation is too unfair and not getting better so they continue to leave when they get there. Honestly, I think I just have some resentment for America's workplace because I as many Americans was taught to work hard to do good and get ahead, but once you get there you're treated unfairly. I've honestly tested out the theory, I've intentionally done a bad job at a place before because I just couldn't believe it would work and I was so tired of being cynical... Unfortunately, everything was so easy when I was being lazy... I hated it because it was against my work ethic... I think a good work ethic is FANTASTIC if your working for other people who appreciate it, but most people don't. Maybe I'm wrong though... Maybe working hard is BAD for the economy... Time will tell... One thing I do know is the more effort I put into learning something, the better I learn it... Maybe "work" and "effort" just don't go together. I'm trying it out for the long-haul anyways. I'll be a scientific experiment.
I hope you've enjoyed my fast-food (and work) rant Alexandra (I actually thought a guy wrote this until I just read you're name...) lol I'm not sure why though. :D
Maybe work is like poetry though... Too much effort and it could be screwed up... Unlike learned knowledge which seems to be directly proportional to positive effort. Maybe I'm too uptight! Screw the scientific experiment as far as constantly working hard- I'll try half and half and mentally track which goes right and wrong with each. That'll be a scientific (observable) experiment.
David Rader II
http://chexed.com/
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by Tina Newman Posted Tue October 31, 2006 @ 10:05 AM
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Suggestive selling is the food industry's version of the impulse sale. The employee is only doing their job. Say, "Nope, that'll do it" and move on.
Have you written to complain to all the grocery, department, and convenience stores about their placing impulse items at the registers?
I've seen employees fired from McDonald's for not suggestive selling.
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by TattleTale Posted Fri October 6, 2006 @ 2:32 PM
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Suggestive selling irritates me too, but not when it comes to Taco Bell offering me a drink. You know, many times I've ordered my food on lunch break and driven away. A few bites into my food I got thirsty and said "CRAP, I forgot to get a drink again!"
I actually appreciate the reminder.
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by The_Murphdawggie Posted Thu September 28, 2006 @ 10:43 AM
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Yes, it's easy to say "no thank you" and move on. It's the principal of the thing, though; that makes me and this person so mad. Doesn't it make you all mad to be bothered by telemarketers at home even though you can just as easily say "not interested" and hang up? Thank God for the Do Not Call Registry!
You can't go anywhere now without cashiers trying to push something more on you at the register. Go to many stores and you get hit up for buying a discount card, or to join their savings club, or Reawrd Zone. It's frustrating, when you just want to get what you want, and get the hell out of there!
What's sad is the fact that it's not the fault of the poor guy/girl behind the counter. They're being forced by management to pimp this crap out. Often, if they don't sell a certain amount, they're fired.
I worked at Best Buy once during the busy holiday season. While dealing with a line of customers that literally stretches around the store, you're supposed to ask these frustrated, tired holiday shoppers if they would: Like to join the Reward Zone, if they would please take our customer loyalty survey, if they would like to complete their purchase with a gift card "for that special someone this season," if they would like to buy the $19.00 product service plan for that $40 espresso maker/video game/remote control, and if they would like to try 8 risk free issues of a cedrtain magazine (because every subscription sold is $11 in pure profit for Best Buy). That wasn't all, though. If the customers turned me down, I was supposed to present caunter arguments (ie Argue with the customer that it's in their best interest to purchase this thing that they don't want!).
Is it any wonder why people get SO DAMN FRUSTRATED?!
What's more is that management is convinced that it is in your best interest to buy these things! So they'll keep asking....Unless good people step up and say "I'm tired of grinning and bearing this crap."
I completely understand Alexandra's frustration. Hopefully, more people will stand up and put an end to this idiotic retail trend.
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by ghost327 Posted Tue September 12, 2006 @ 9:13 PM
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so what does this have to do with pepsi itself i guess i am lost
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by sam maxwell Posted Mon September 4, 2006 @ 10:33 AM
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i like how at burger king, after ordering a value meal, they ask "will that be large or king size?"
i always ask if they still sell medium size. its just all in good fun. it's just their job and probably hate saying as much as we hate hearing it. and by the way, you sound like a real bi*#$.
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No one said anything about eye cue points or hearing ability as being a requirement to work the counter or the drive-thru!
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by Jule27 Posted Tue August 22, 2006 @ 10:29 PM
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Or you can just say a pleasant, "No, thank you."
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by Roo24 Posted Thu July 13, 2006 @ 4:07 PM
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I understand what you mean. I say the same thing when I'm finished ordering. And then they ask me if I want something else. But what bothers me the most is when you're in the middle of ordering and they cut you off and tell you your total and ask you to pull up. And it's not like there was a long silence in between me ordering things. Or, had they asked if I wanted anything else? NO.
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by Sessy Posted Wed July 12, 2006 @ 5:22 PM
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All you have to do is say no Thank you. It's not that hard. I have been a server for 6 years, working my way through school. I know that the questions are very annoying that servers ask, but it's our job. We are in the sales business and it requires questions and suggestions. We have secret shoppers every month at the restaurant I work at. If I was to have a secret shopper and i did not suggestive sell, i would be suspended from my job for a week. So as annoying as it is, just smile and say no thank you, chances are the person suggestive selling is just as annoyed by you by having to ask, but it's a job. . . it pays the bills.
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by AmandaBanana Posted Fri June 23, 2006 @ 12:10 PM
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I thought this might be the complaint of ordering a coke and getting a pepsi with no warning...which by the way, they do taste different... But this compaint makes no sense to me...As i told someone earlier today...if this is all you have goign wrong in your life...more power to you,....but i have bigger problems lol
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I cannot believe all the scandal over something that is not done maliciously and can be stopped with a simple "no, thank you." Good Lord.
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by Frank Franco Posted Tue June 6, 2006 @ 11:30 PM
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Brought up a practice I have adopted since being shortchanged by an overworked frazzled Cashier. Every time I hand over cash I myself say out loud "That's 14.95 and i'm handing you a TWENTY dollars and Ninty Five cents(emphasis on Twenty dollars and Ninty Five Cents) so others in line can hear). It's saved me waiting time and embarrassment while others are in line waiting for the manager to settle the till before refunding my correct change.And the correct change makes it much easier for the cashier to figure out the right change (most times).
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by Cor H Posted Tue May 30, 2006 @ 7:01 PM
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I worked in customer service for a long time. I wish that what a customer said was what they actually meant.
Years ago, while working my way through college in a McDonald's drive-thru, a customer placed an order, I asked, "Is that all for today?" and they said:
"Yes, and I want a Big Mac."
Read that. The answer to my question of if that was all was "Yes". They finished their order with the Big Mac, I gave them their total and they pulled around.
Snappy Customer: "Since you cut me off before I was done, I need...[additional items]
I asked her if that was all and she said, "Yes." What else was I supposed to think. One of my customer service axioms has been since that time: Never believe a customer when they say they're done.
I was never rewarded for suggestive selling. I had too. Period. I would get marked off if I didn't offer an apple pie or a french fry. Don't make it harder on the employee than it already is when he or she is only doing their job.
How hard is it to say, "No, thank you" and move on??
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by tar_baby Posted Wed May 24, 2006 @ 11:49 AM
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i work at taco bell right now and we are required to upsell a drink. a simple no dosent take too much breath. we get promotions and mystrey shoppers. u of all people should know how taco bell works.
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by Cubjunkie Posted Wed May 24, 2006 @ 2:10 AM
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Its a combo Al Queda/Communist plot to bring down America, the fast food workers upselling.
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by Susan Hall Posted Sun May 21, 2006 @ 12:24 PM
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I happen to be a mystery shopper and these employees get rewards to upsell. This is their job and they never know when they will be mystery shopped. Sometimes they can even be fired if they don't do what they are supposed to do. So give them a break - it doesn't take that much longer to just say "No thank you".
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by jenny g Posted Fri May 19, 2006 @ 7:53 PM
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LOL...i totally agree here. Chances are..if you are in a drive though you are in a hurry. If i wanted an apple pie I would of asked you for one.
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by JuliePie Posted Wed May 17, 2006 @ 8:25 PM
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Does this remind anyone of the scene in "Dude, Where's My Car?", where they're going through the drive through, and the girl keeps saying "And then?" and they get all pissed off and say "NO AND THEN!"?
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by melissa _ Posted Wed May 17, 2006 @ 2:25 PM
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waaaaaaaaaaaaaaaaa
what a petty complaint
please, get over yourself
there doing their job
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by snurli Posted Wed May 17, 2006 @ 1:50 PM
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How hard is it to have a modicum of civility and say "No thank you" to the fast food slave who is required to ask you whether you want a Pepsi? It's not a trick question. It's not like if you answer it incorrectly your family will be summarily sentenced to death.
Just because you chose to be a rebel when you worked at TB and decided not to ask the question doesn't mean that you get to make that decision for anybody else who happens to work there--who may want to keep the job. While such attempts to sell more product may annoy you, I'm pretty certain that the folks at TB have done a cost-benefit analysis accounting for the annoyed and figured out that they make more money with suggestive-selling--or they wouldn't have it as policy. So I suspect that you will continue to face this annoyance for some time to come. If you want attentive, personal service, you may want to go to a good restaurant with well-trained waitstaff who have the time and freedom to handle their customers differently.
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by Brightie Posted Tue May 16, 2006 @ 2:50 PM
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You know what's almost as annoying as that? When, after every single item you order, the person says "Is that it?".
"Uh, hi, yes...I'd like a small coffee..."
"Is that it?"
"Um..no...I'd also like a large diet coke...a.."
"Is that it?"
"Uh...NO....I'd like two cinnamon rolls, and...let's see...."
"Is that it?"
It makes me want to rip through the speaker and scream "NO, THAT'S *NOT IT*....I WANT TO ORDER MORE THINGS...JUST GIVE ME A MINUTE, FOR THE LOVE OF CHEESE!!!!"
Of course, I usually experience that BEFORE my morning coffee, so...that may account for my violent tendancies...
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Ok...
by Brightie Wed May 17, 2006 @ 1:29 PM
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ROFLMAO!
by Klind Mon July 31, 2006 @ 3:35 PM
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by Brightie Posted Tue May 16, 2006 @ 2:50 PM
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You know what's almost as annoying as that? When, after every single item you order, the person says "Is that it?".
"Uh, hi, yes...I'd like a small coffee..."
"Is that it?"
"Um..no...I'd also like a large diet coke...a.."
"Is that it?"
"Uh...NO....I'd like two cinnamon rolls, and...let's see...."
"Is that it?"
It makes me want to rip through the speaker and scream "NO, THAT'S *NOT IT*....I WANT TO ORDER MORE THINGS...JUST GIVE ME A MINUTE, FOR THE LOVE OF CHEESE!!!!"
Of course, I usually experience that BEFORE my morning coffee, so...that may account for my violent tendancies...
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Annoying
by C A Wed May 17, 2006 @ 2:41 PM
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by TMoney79 Posted Mon May 15, 2006 @ 7:40 PM
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waa waa call me a wambulance
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When you worked at Taco Bell, did you get fired because you did not suggestive sell? Are you mad at Taco Bell because of that.
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I agree
by tickytack Mon May 15, 2006 @ 12:55 PM
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In my company, suggestive selling can mean the difference of a variance in our average ticket by $3 or more. In a week, that can amount to several thousand dollars in potential revenue.
Just say no, we're not telemarketers or anything...
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Exactly
by Iconophiliac Mon May 15, 2006 @ 9:54 AM
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by Mr. Mafia Posted Mon May 15, 2006 @ 12:28 AM
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Maybe it is annoying, also you mentioned that you worked at Taco Bell ten uyears ago. Did you have a bad experience working there. Does that have something to do with your being annoyed. If the employee did not ask the question that they were trained to ask then they would be written up. You may have chosen not to follow the rules and ask the suggestive question but the employee is just following the rules. I think maybe your experience working at Taco Bell maybe have prompt you to write this letter, unfortunately if you had a bad experience it sticks. Anyways I agree these questions are annoying, but is it really too much for you to say no thank you.
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by Canonguy20d Posted Sun May 14, 2006 @ 10:35 PM
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"you want fries with that"! What a joke you are. Maybe instead of going out for fast food, you should stay home and cook. If you worked in the fast food biz, then you should understand the nature of the game. Its not the local management at KFC, Burger King, ect -- its corporate pushing for sales. I hope everytime you go to that place, they try to upsell you to a value meal. Kudos to that employee for doing his / her job!
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by olie Posted Sun May 14, 2006 @ 7:28 PM
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Today I went to Staples to get a new printer to replace our 6 year-old deskjet. We have a 4-in-1, but it's slow and the ink is more expensive than a regular, cheapo, plain old printer. All we NEED is a cheap printer that will print stuff off the computer.
I told the guy at Staples that. We found one, but he asked if I needed a PRINTER cable, paper, ink cartridges, and a warranty. He tried to suggestive sell me FOUR extra items, all in a row. I'll admit that I did say yes to the ink(which they were out of, so I get $10 off my next purchase!), and paper, which was on sale.
Funny thing is, we each used the term PRINTER CABLE at least 3 times, as he tried to determine whether or not we needed one. Uh, I told you I'm replacing a printer, so we've got a cable.
We get home, and my kids go to set it up. Guess what? We need a USB cable. Which I KNOW we don't have. If he'd have tried to sell me the right thing, he'd have sold me 3 of the 4 items.
Suggestive selling is done all over.
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Umm
by Brenny Sun May 14, 2006 @ 8:21 PM
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Re:
by *Brenda* Mon May 15, 2006 @ 11:22 PM
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Wow
by *Brenda* Tue May 16, 2006 @ 1:28 PM
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Yeah but
by Iconophiliac Wed May 17, 2006 @ 7:34 AM
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ugh!
by Canonguy20d Sun May 14, 2006 @ 10:40 PM
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by Gerald R Posted Sun May 14, 2006 @ 11:03 AM
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Over the years I read from various sources that suggestive selling does work according to studies. I just never digged to see if it was true. Well it is true but the study I'm about to quote supports what Alexandra and Mr. Helpful have been saying.
In the "Journal of Retailing and Consumer Services", an Austraian study was published about suggestive selling. The name of the study was "The Effectiveness of Verbal Prompts on Sales". This was published about 3 years ago and was the catalyst in a lot of major corporations implementing and promoting suggestive selling at their outlets -- especially fast food outlets.
Here is the paragraph before the conclusion which TOTALLY supports what Alexandra has been saying. "From a managerial standpoint, it should be noted that verbal prompts can be a promising and cost-efficient sales promotion tool. Nevertheless, it should not be forgotten that prompting can lead to resistance from both employees and customers. Therefore, special care should be taken to overcome this reactance. To mitigate employees' reactance to prompting, clear rules as to when sales should be prompted should be given, while at the same time allowing staff to use discretion when not to prompt (e.g. in the case of regular customers, fellow employees or children)."
Another example of using discretion is when a customer like Alexandra says "and that's it". If that's not a verbal clue not to prompt then I don't know what is. In this study, as it relates to Alexandra's letter, the key quote here is "while at the same time allowing staff to use discretion when not to prompt".
Here is the conclusion of the study. "In conclusion, prompts can only achieve their full potential, if they are integrated in overall human resource and sales training strategy. Nevertheless, they can be a very valuable marketing tool. In fact, as a result of the obvious effectiveness of verbal prompting and its efficiency compared to alternative sales promotion instruments, such as price promotions, the fast food company involved in this experiment has been using suggestive selling ever since."
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by Cubjunkie Posted Sun May 14, 2006 @ 3:11 AM
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Im really excited here.
I missed the news. The war is over!
It must be if people are actually whining and abusing fastfood workers because they had the audacity to take an extra half minute to ask if they waned a pepsi.
WHAT EVIL PEOPLE THE FAST FOOD WORKERS ARE!!!
THEY MUST BE STOPPED OR THE TERRORISTS WIN!
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I'd like to jump in and offer a perspective here borne of a veritable ton of experience in this area.
I dont think the actual act of upselling is where companies miss the boat. After all, it's been pointed out by a previous commenter that, in a lot of cases, when done properly, suggestive selling actually does the customer a service by reminding them of a product they might forgotten to get. In addition, suggestive selling a new product does have the effect of informing folks of a new product.
But companies do a HORRIBLE job of explaining this concept to the very people who have to implement it--their employees. Most are told exactly what MrStoneCold is told--that they have to do it in case a mystery shopper comes along or, even better, in case the district manager comes along. So, to the employees, it's just another thing that they have to do so that someone other than themselves looks good. And that's just plain wrong.
Suggestive selling is a service to the customer when done correctly. The fact that the employee who helped Alexandra couldnt interpret and work with the cues she gave him simply shows how badly this customer service tool is managed in this particular outlet.
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Omg it
by Iconophiliac Mon May 15, 2006 @ 9:50 AM
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Oops
by Iconophiliac Mon May 15, 2006 @ 9:50 AM
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by koz Posted Sat May 13, 2006 @ 10:05 PM
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As a stockholder of this company I would be dismayed if this location did not try to ad profit to their business...I'm not an economics major but isn't that what drives a capatalistic society?
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And
by tickytack Mon May 15, 2006 @ 1:42 PM
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by Peregrina Posted Sat May 13, 2006 @ 9:36 PM
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I remember complaining about suggestive selling when I worked at Burger King several years ago. I was told quite succinctly, "That's your job."
Don't get upset at the clerks who ask, 'would you likes fries with that?' or 'is there anything else I can get you?' They are just doing their job. Even expressing your upset to the managers won't change anything, because they are simply doing their job, also.
A letter like this, however, sent to where hopefully someone in marketing with see it, is a step in the right direction.
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Why
by tickytack Mon May 15, 2006 @ 9:16 AM
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It's true
by tickytack Mon May 15, 2006 @ 11:27 AM
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Just say "no thanks." There's no need to go into a tirade when 2 simple words will do.
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by olie Posted Sat May 13, 2006 @ 7:28 PM
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I ate with a friend last night at a local bar/grill(not a chain). The waitress asked us twice if we would like another drink(not a refill on a soft drink), an appetizer, and dessert. We were not annoyed or offended, because we come to expect this from a waiter or waitress. We expect it so much that we can say, "No thanks" without even breaking our conversation. We expect it so much that we perfect the shake of the head while chewing--we don't even bother to use words. Think about the last time you went to a place with servers. I'll bet your server tried to suggestive sell you.
I do agree with OP, though. If you make it clear that you don't want anything else, the order-taker should just give your total and get your food.
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by olie Posted Sat May 13, 2006 @ 7:21 PM
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I worked at McDonald's through college(over 20 years ago), and we were told to suggest something that the customer hadn't ordered, such as a dessert or a drink, or gift certificates during the Christmas and Halloween seasons. We didn't have "upsizing" at the time, although if the customer didn't specify which size fries or Coke, we were told to ask "Is that a large?"
And we would have been throttled if a manager had heard us ask, "Is that all?" We were told, correctly, that that is an insult to the customer to suggest that their order isn't large enough. The difference--with suggestive selling or upselling, you're pointing out that the customer may have overlooked something that they might want. At least there's the *possibility* that the customer just forgot to order the fries or drink. Or didn't know about the new flavor of shake.
I understand the concept of suggestive selling, and sometimes I'll get the item suggested.
On the other hand, I HATE "Is that all?" I've just ordered food for three people, and it would take you more than two hours to earn the amount of money I'm going to hand over, but you have the gall to ask, "Is that all?" ? Depending on my mood, I'll give an icy "Yes", or "Didn't I order enough?" or "Am I not spending enough?"
Suggest, yes. I'll even settle for "Anything else?"
But do NOT ask me "Is that all?"
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by Venice Posted Sat May 13, 2006 @ 6:40 PM
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Oddly enough, I cannot recall one incident when another item was suggested to me in a fast food restaurant. I wouldn't mind though, as long as it took only one 'no' to end the suggestion.
In general, I really don't mind being offered other products. Depending on my mood, I can be easily persuaded to purchase something else. However, I cannot stress enough that if I say 'no', that means I don't want to hear another word.
I agree that the employees probably hate this practice more than the consumer, especially if they are not benefiting from it in any way.
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by Gerald R Posted Sat May 13, 2006 @ 6:03 PM
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Managers get their employees to suggestive sell because a manager's outlet is graded, in part, if their employees do it or don't do it. Like mentioned before it's because of the emergence of the "mystery shopper" that a lot of businesses (including fast food chains and retail outlets) are gravitating to.
I find it very annoying also. But, like mentioned before by another commentator, it does work. It's considered an important added source of revenue. I don't mind it too much if the suggestive sell relates, in a way, to what I've purchased. What I can't stand is with it has nothing to do with what I bought.
In retail some chains have what is known as "the item of the month" or "the item of the week". This is the most annoying type of suggestive selling because 95% of the time the items have nothing to do with what the customer just bought. Corporate takes a dim view at stores and districts that don't do well selling these items and they are "marked down" for it.
Another annoying type of suggestive selling done at a fast food joint is when, before you even order, they ask something like "would you like to try a combo meal for the day?". If I want a combo meal I'll order it. The employee should wait until the customer orders what they want and if they are an item short of the combo meal then I can understand doing a suggestive sell on that.
As much as you hate being given the "sales pitch", much more than likely the employee hates doing it even more.
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by Iconophiliac Posted Sat May 13, 2006 @ 4:20 PM
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Studies have shown that upselling and suggestive selling does work. If it didn't work they wouldn't do it as often. Obviously the benefits outweigh the negatives.
The other poster obviously knows what he is talking about.
All you have to do is say "no".
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by mrstonecold Posted Sat May 13, 2006 @ 3:11 PM
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hmm interesting topic and right from planetfeedback employees i am assuming, so here goes:
I am an assistant manager at a burger king in canada and yes as managers we are and we expect our crew to....UPSELL or SUGGESTIVE SELL, now as you think it does annoy you (the customer) i can understand that but i will explain why we do it now and as you said ten years ago, maybe you as crew didnt get the whole story from your managers, but in burger king land, we do have contests where we get potential mystery shoppers that require you to annoy the customer (j/k) i mean to upsell or suggestive sell as we lose points and can quite possibly fail a potential mystery shopper visit, and believe it or not, those contests come straight from our burgerking headquarters in canada AND coca-cola!
Now as annoying as it may be, customers obviously wouldnt know this, as this is just within the restaurant and if we pass we win prizes... i.e. movie passes, potential trips.. and when coca-cola used to sponsor that in conjunction with umbro (soccer sponsor), we used to get cool prizes for the person who upsold the most king size combos .. etc, etc!
And i would think that all fast food restaurants have similar contests... and mystery shoppers actually go to more than fast food restaurants, since they are mystery, we have to follow certain criteria or hope we dont fail and thus have our jobs on the line!
Since most fast food restaurants have either coke or pepsi i would think that even pepsi sponsors similar contests and can be a pass/fail mystery shopper audit as well, because that is what it is, an informal audit with which if failed can have someone from corporate offices coming down to find out why you couldnt pass a simple mystery shopper visit!
I hope this helps explain why fast food restaurants upsell and such ...
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