I hate Target's new ad slogan and product design

Posted Sun November 1, 2009 12:00 pm, by . written to Target

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As a frequent Target shopper, I hate the Up and Up product design. I find it very hard to find among all the other products on the shelves. It doesnt stand out like the red bullseye did. I received the "say hello to up and up" sales mailer today..So pages are SO crowded and busy, you cant tell what the item is that is for sale!!! Too many arrows, price off is in a different location on each coupon.The print of the back of the coupon that describes the size of the item is tiny!!! Too much work to figure out what is for sale;,Make it simplier. My mother who is retired and shop Target threw the mailer out stating she didnt have time to figure it out.

A few years ago, Target had cool ads on TV and the red bulleye was sooo easy to find among the shleves.. The new Up and UP reminds me of generic packaging. It seems to have lost its pizzazz. If this was what they adopted , i wonder how bad the other ideas were! Another example if it isnt broken, dont fix it. The sales mailer needs to be unclutter and the product packaging needs to stand out more on the crowded store shelves.

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made my migraine worse by dottiejean28 Posted Tue November 3, 2009 @ 7:16 AM wth with all the arrows? Reply Re: I hate Target's new ad slogan and product design by Kim M. Posted Mon November 2, 2009 @ 7:11 PM I totally agree! When I saw the mailer I threw it out, too confusing and it actually hurt my eyes! I think that Target is too upscale to have such a bad looking private label brand. Reply It made me dizzy! by Venice Mon November 2, 2009 @ 7:31 PM Re: Up and Up product design by RedheadwGlasses Posted Sun November 1, 2009 @ 8:57 PM I agree completely. Reply Re: Up and Up product design by Venice Posted Sun November 1, 2009 @ 6:35 PM I couldn't read those coupons either. All I could see were arrows! It's easier if you look at the back of the coupons, but why should you have to?.. it's crazy! I don't like the arrow logo either. Every time I see one in red, it reminds me of Kmart. I don't think that's what Target had in mind. Reply By the way... by Venice Sun November 1, 2009 @ 6:37 PM