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 Up, Up and Away at Target!
Posted Wed August 5, 2009 9:30 pm, by Venice G. written to Target
Write a Letter to this Company | Rate this Company
I recently visited my local Target and noticed that your brand merchandise is now called "Up and Up".
As I walked through the store and saw the new name on different items in various departments, I started to wonder what exactly "Up and Up" means. Could it mean that Target is on the up and up? Or that quality has gone up? Or, as my son suggested, prices are going up?
I am curious as to the thought process behind this new name and what exactly it conveys to the customer.
Thanks.
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by Nate. Posted Thu August 6, 2009 @ 8:55 PM
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Interesting letter.
I'll check out this packaging next time I go there.
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by Venice Posted Thu August 6, 2009 @ 5:59 PM
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Reply from Target (that was quick!):
Dear Venice,
Thanks for contacting Target via PlanetFeedback about our up & up line
of products.
Throughout the spring and fall of 2009, the look of over nine hundred
Target owned brand items in over forty different categories will
change to up & up.
According to guest research, the name, up & up conveys a feeling of
optimism, while the packaging maintains a fresh, simple and
high-quality design, a signature of Target.
The bold graphic design can be easily spotted–just look for a colorful
arrow in the lower left-hand corner of each product. The arrow will
quickly help you find your favorite trusted Target brand.
Thanks for asking about what’s new at Target. We look forward to
seeing you soon!
Sincerely,
Kate
Target Guest Relations
"Up and Up" conveys a feeling of optimism!..
Okay, that's a good explanation. I think they actually did get it
from the song.. Up, up and away in my beautiful balloon!
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by Maegan Z. Posted Thu August 6, 2009 @ 12:38 PM
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Something for me to look for at my weekly visits to Target!
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by The Return of BellaSera Posted Thu August 6, 2009 @ 10:30 AM
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I buy the Up & Up "brand" quite often because in many cases it IS
cheaper than the name brand. For example, Christian used to wear
Pampers, but Target recently raised the price of a box from $18.99 to
nearly $20. The UP brand is about $14 for the same amount.
Is it the same thing? Eh....I think I like Pampers better (I
certainly like the Sesame Street design better than the polka dots),
but for $6 less I'll live with polka dots. C certainly could care
less. :)
I do use the UP brand in other things like paper towels, wipes,
kleenex, and cleaning stuff and have been pleased.
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by PepperElf Posted Thu August 6, 2009 @ 2:57 AM
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your review title....
now i have "up up and away in my beautiful balloon" in my head
*hums along*
it's late, i'm crazy when I can't sleep. =)
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Did you happen to ask anyone working there????
Seems that would be the first place I would ask.
Good Day
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by Jo23 Posted Thu August 6, 2009 @ 1:34 AM
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Not sure for the reason for this new name, but I will say that so far
I've bought a few Up & Up products and have been quite pleased with
the quality- in particular the paper towels and disinfecting wipes for
the counter. The packaging looks super generic and you're right- the
name is dumb, but I will continue to buy these products due to the
price and quality.
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by Donno Posted Wed August 5, 2009 @ 9:45 PM
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http://tinyurl.com/ldg2fh
From my reading, they wanted to use something that would stand out and
make people curious. Looks like it worked (;
Personally, I think the name stinks. But I'm not much for marketing.
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