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Target Refused to Sell Me Displayed DVD
Posted Mon March 23, 2009 12:00 pm, by Lisa C. written to Target
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Dear Management:
I am writing to you to let you know that I normally have a very nice experience shopping in your Target Store. I always go in for one item and leave with several. Today when I went in, I went in for some clothing items and decided to go to the Electronics dept. I found the DVD BOLT on sale today. Infact their entire shelf was cover in BOLT DVD's for sale. I was excited to see this movie for sale, knowing that my children have been asking me for it.
When I went to purchase it at the register, I was told I was not allowed to buy this DVD until tomorrow. Now I know that stores and people make mistakes, but I also thought that when a store makes a mistake they should honor their mistake? I also thought that the customer comes first. Now the cashier was very nice to me, and walked me over to the dept. manager, who began to tell me that I was not allowed to purchase this movie till tomorrow, even though ALL the movies were displayed for sale on the shelves today. I then spoke with another manager, and he then also told me that he would not sell it to me.
I am very upset that this has happen. I will tell you that I will not be coming back to Target anytime soon, infact the Wal-Mart is closer to my house, and I can spend my money there with no problems. I am very disappointed in the service I received today at your Target and I expect to hear a reply via e-mail or phone in what you will do about this issue. No apology was given either, and I thought that I should let you know about this. I am a very disappointed customer.
I would like an apology, and some sort of compensionation or discount for further purchases that I may consider to shop again at your stores.
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by altairian Posted Mon March 30, 2009 @ 10:21 PM
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I basically think this is a whole lot of complaining about nothing, especially considering the confusion the two different release dates may have caused, but my first question upon reading the original letter was: What time was the OP shopping?
My local Target is open from something like six in the morning until midnight. If I were, say, shopping at 11:30PM, I would understand that Target may do some stocking/displays in the slow hours during the late evening.
If this was early in the day, that's pretty bizarre, but -- considering one version of the film was already available, I'm not sure what else Target could've done differently. Sounds like a Disney SNAFU to me.
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I don't think stores should even put this stuff on display until it's able to be sold. And if they have to set up the display a day or more in advance, there should be a sign posted to let people know that they can't purchase it until a certain date and time.
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While I agree that Target jumped the gun putting these DVD's out on display before the appropriate date, they still cannot sell it before that date due to contractural agreemements.
Even with pre-sale people pay before and then pick the movie up the day it is put on sale...never before.
I do not think you are due compensation when something was explained to and, as you wrote, the cashier/manager were nice in explaining the situation.
You can go to Walmart if you like, but personally I would stay with Target as the merchandise is better quality and the prices most times are comparable.
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It's not the stores that make up this policy. It's the film companies. They need an accurate sales figure for the DVD can by selling the DVD on the same date in every location they can monitor that better.
Until the film companies change their ideas and policies these things will never change.
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As someone else pointed out, this happened at Wal Mart as well. I think it was all part of the promotion. If they can't sell it before a certain date, they can't, that's just the way it is.
Since you weren't there to purchase it anyway, why should you get compensated?
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Hate to burst your bubble, but WalMart had the same display and it wasn't available till today. There was a sign explaining this.
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If you *knew* this was not to be sold until Tuesday and then saw that Target had them out, only to find out that they were not yet for sale, where is your justification for this apology and comps and the million other things you want Target to do for you?
You are an adult. You are capable of both thought and comprehension. You knew it was not for sale yet and the team reiterated to you that it was not for sale yet. End of story.
Let it go!
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Where there signs on the display that said *sale starts tomorrow* or something or something to the effect? Because Target always has displays like that.
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by Donno Posted Mon March 23, 2009 @ 11:06 PM
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If the store is not authorized to sell this product until a certain date, I don't see why they should apologize for not selling it the day before. It sounds like they had the shelves stocked in preparation for the first day of sale. If that is the case, they do not owe you an apology or compensionation. It aounds like all the store employees were on the same page - I don't think they refused the sale to torment you.
You hint you may to go to WalMart. I wonder if that store sold this product the day before its release date.
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by Harleen Posted Mon March 23, 2009 @ 10:23 PM
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I work for a movie vendor company, and the DVD is not supposed to be sold until tomorrow.
Only the Bolt Blu-Ray has been released (on Sunday), and the DVD will be released tomorrow (Tuesday). I don't know why Disney chose to do it this way, but they did.
Target was right in not selling it, since they can get into a lot of trouble and fined for selling a DVD before its release date. It was likely an error that the DVD was on the sales floor, which is no fault of yours. However, legally, they cannot sell it before its actual release date without breaking the law.
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by cissy Posted Mon March 23, 2009 @ 9:52 PM
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You mean a store was actually proactive for a product's release? There have been many times when the opposite is the norm. Albeit a day too early, this store sounds well managed. I offer an apology to you for your inconvience and I am not an employee. Does this help?
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by Irving Patrick Freleigh Posted Mon March 23, 2009 @ 7:57 PM
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The only legitimate complaint here is that this Target store had the DVD displayed before the release date. They can get in trouble with the distributor for displaying product before the release date.
You aren't due any compensation. Mistakes happen.
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by Loudmouthgirl Posted Mon March 23, 2009 @ 7:50 PM
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Contracts and fines aside, Target may not have been able to sell you dvd even if they wanted to. Many times items that are "street dated" such as dvds and video games are not able to be rung up until the release date. If one of those items is scanned at the register a message comes up that it cannot be sold until a certain date and the register WILL NOT ring it up and there is no way to over-ride it at the store.
Sounds like there was a mix-up with store employees since Disney did release the Blu-ray version on Sunday while the regular dvd won't be available until Tuesday. Why Disney did this, I have no idea.
You are not due any sort of compensation.
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by Marty5223 Posted Mon March 23, 2009 @ 7:32 PM
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This is really interesting. The Target Ad specifics this, and I just did a little research and found it written up elsewhere.
Disney released Bolt on Blue Ray 2 days ahead of the DVD.
The DVD release date is tomorrow.
If you look online at the Target ad under the DVD for Bolt it says release date Tuesday. On the Blue Ray underneath it says available now.
How confusing to store staff and consumers.
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by ♫Venice♫ Posted Mon March 23, 2009 @ 5:58 PM
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I think it's wrong to set up a display before the merchandise can be sold. It might have been a mistake or due to lack of staff to set it up after closing. If an apology is important to you, then it would be nice if you got one, but Target shouldn't have to compensate you just so you'll go back. If you felt strongly enough about not shopping at Target because of this incident, you wouldn't accept a bribe.
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by Adam W. Posted Mon March 23, 2009 @ 5:57 PM
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and they should be displayed on Tuesdays. The store should not have these items on the sales floor early. I would try to find the correct contact at Disney and let them know about it. People could steal the movie.
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by Marty5223 Posted Mon March 23, 2009 @ 5:33 PM
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I actually looked at the Target Ad for this week online. It says clearly on the ad Bolt in stores March 24th release date....release date subject to change.
I bet the stores have this ad posted in the front of the store and probably even hand it out.
Also I just read on another site that the registers will not permit the sale until the release date at Target.
So store had their hands tied.
If the ad is already in release with a start date then I don't see anything wrong with having the display ready to go.
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by Marty5223 Posted Mon March 23, 2009 @ 4:02 PM
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Since you did not go to the wtore just to buy this DVD why would you deserve compensation or discount?
I guess they have a right to display items before they go on sale. I think in this case a sign saying available for purcahse with the start date would make it more clear for the consumer.
I am sure they would love to sell it to you...but as others said they are bound by license with the distributers.
Just like Harry Potter books going on sale at midnight!
Breach of agreeement could possibly cause Target to loose the ability to sale DVD's, or be fined if caught not following the rules.
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by Steve-OH Posted Mon March 23, 2009 @ 2:02 PM
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may feel that they shouldn't even display the item before they can sell it, I disagree. I don't mind them setting up displays the day before, and I know I can wait another few hours to buy whatever it is that I am looking at. I think it's like when stores can't sell wine before 1PM on a Sunday - I don't expect them to take all of the wine off the shelf, and I don't expect to be compensated because I can see something that they are not allowed to sell me.
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Agreed
by anonymous consumer Sat March 28, 2009 @ 12:47 AM
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by Wolf Posted Mon March 23, 2009 @ 1:56 PM
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It sounds like they accidentally put the display out a day early. IF they would have sold you the DVD, they would have been in breach of a contract. With that they could have been fined both/either loose the chance to EVER sell DVDs by Disney ( I think it was a Disney movie). I have seen this happen before with a CD at where I used to work. They sold a CD 1 DAY early. (Like you were wanting here) The company was fined, the employ was FRIED and the company would no longer get CDs from that label on time. They would only get them a couple of WEEKS AFTER the release date. Which meant they lost a LOT of money each time a CD came out. All that would happen here IF they sold you the DVD 1 day early.
Walmart has the same policy. ALL stores do. Just wait until tomorrow.
I do not thing you are owed any compensation or discount for this. I have a feeling that the employ that put the DVDs out has all ready been talked to. Maybe even fired.
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