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Time Warner Advertisement Depicts the Husband as a Fool

Posted Mon June 9, 2008 12:00 pm, by George G. written to Time Warner Cable

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To whom it may concern,
While watching television, I viewed your latest "Time Warner Triple Play" advertisement where the husband and wife are in the kitchen cooking and the wife is on the phone. The contents of the pot on the stove ignite and the husband dances around like a buffoon not knowing what to do, panicking... and then the wife, calm and cool puts out the fire nonchalantly. This is the latest in a trend of advertising that has been happening for the last several years. Depicting the male as a blithering idiot who can't exist in the real world without the aide of a woman to hold his hand and show him how to breathe, eat, and exist as a responsible, knowledgeable human being. It is growing tiresome to show the husband as the fool, the man as the imbecile.

I would like to see Time Warner, and all companies to break this tread. More advertising that actually talks about your product and political statements about the male sex. It's annoying, pathetic and aggravating.

Sinc.,
George G


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by inanna68 Posted Wed June 11, 2008 @ 4:40 PM

My man is by no means stupid. He is admittedly much more intelligent
than I am. But I had a similar incident occur so don't knock this
commercial.
My mother had used my stove when I was away one weekend (she stays at
my house when we go out of town and watches the four legged
grandchildren)
She spilled grease in the bottom of the oven and failed to tell me
about it. I came home and a few days letter preheated the oven to
cook dinner. Minutes latter smoke comes pouring out and I open the
oven to find it on fire. My man had no idea what to do and looked
around in a panic making exclamations that I cannot repeat on this
site. I quickly grabbed the baking soda out of the fridge and doused
the flames.
So as you see this could have been a real situation not something
intended to put men down.

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by ♪♪Venice♪♪ Posted Tue June 10, 2008 @ 5:13 PM

I have not seen this commercial, but when I do, I assure you I'll be
laughing. Men/husbands are just as capable of being fools as
women/wives, or anyone else for that matter. To always portray people
as being perfect would get boring very quickly. There ARE men who
cannot exist without the aid of a woman, and vice versa. It's called
being human. You lack the ability to laugh at yourself and your
gender. Lighten up.

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by valkyrie Posted Tue June 10, 2008 @ 8:51 AM

I don't like these either.

Where is the advertising that depicts EVERYONE as a blithering idiot?
All things considered, we all are.

((Not totally on topic, but speaking of smart/stupid advertising, that
insurance company ad that declares "PEOPLE ARE SMART!" makes me laugh.
Every. Time.))

Reply


by ~Fiƒi-la-ƒlea~ Posted Tue June 10, 2008 @ 8:02 AM

What about Lucy? She was portrayed as a bit dingy.
Not quite the Martha

George Burns: "Say goodnight Gracie"
Gracie: "Goodnight Gracie"

Do you think of men when you hear the term "dumb blonde"?

Where is our first gentleman with our woman president? Oh that's
right, only other countries have women smart enough.

It's all out there. It has been for a long time.

I haven't seen the commercial but it sounds like while they made the
man look dumb, they actually portrayed the woman as intelligent being
able to multitask. Quite the role reversal from the helpless
housewife.

Sounds like they were trying to make it humorous. Red makes some great
points though, two wrongs, (so to speak) don't make a right. So while
I'm chuckling a bit, I do have to humble myself on that point!

Reply
by mikedthornton Posted Tue June 10, 2008 @ 7:59 AM

Seriously, get a sense of humor and don't take commercials so
seriously.

Reply

by RedheadwGlasses Posted Mon June 9, 2008 @ 9:27 PM

I agree. I think these types of commercials are insulting and
demeaning, not to mention disrespectful. There are several
commercials pushing a variety of products and services that depict the
husband as a stupid buffoon. And they wouldn't DARE show a similar
commercial with the gender roles reversed.

And that's what I find offensive. It's not okay to make women look
extremely stupid but it's okay to make men look that way? It's
because women's groups (they pretend to be feminists but they're not,
and they give the rest of us a bad name) would complain and there'd be
great gnashing of teeth.

But hey, at least with the sitcoms, it's okay for men to be overweight
and of average looks (prime example: The dumbest sitcom on TV: Jim
Belushi's show) but women have to be slender and attractive.

Sexist double standards. Sick of 'em in softball, sick of 'em on TV.

Reply


by ~Fiƒi-la-ƒlea~ Posted Mon June 9, 2008 @ 7:30 PM

Ahhh the shoe is on the other foot now! No offense, but now you know
what women have put up with for years in commercials! Women cook and
clean and need "Mr. Clean" to help her mop because she needs "his"
muscles to help her do her womanly chores! Foods have womans names,
Mrs. Butterworth, Aunt Jemima, Sarah Lee, Betty Crocker. At least the
husband is finally in the kitchen!! heehee ;)

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